Keep Virginia Beautiful Launches First-of-Its-Kind Statewide Cleanup Tracking Platform

Keep Virginia Beautiful is proud to introduce the KVB Network — a free, mobile-friendly platform that makes it easier than ever for Virginians to organize cleanups, report their impact, and earn recognition for keeping our Commonwealth beautiful – and just in time to be piloted first as a part of our Greatest Virginia Greenup this spring! For the first time, every litter cleanup across the state — whether led by a scout troop, a corporate team, a state agency, or a single dedicated neighbor — can be tracked, measured, and celebrated in one place.

The platform allows organizers to register public cleanup events so volunteers can find and join efforts in their community. After each cleanup, organizers submit a simple report capturing the number of trash bags, recycling bags, and cigarette butts collected, along with photo evidence. The KVB Network automatically calculates weight estimates, tracks volunteer hours, and rolls everything up into a live statewide leaderboard — giving every participant visibility into Virginia’s collective impact. Volunteers earn milestone badges as they progress from Cleanup Contributor to Commonwealth Guardian, and top performers compete for prizes across categories like Most Cleanups, Most Bags, and Most Volunteers.

Beyond litter cleanups, the platform also tracks beautification activities — tree plantings, murals, storm drain markings, and more — painting a complete picture of the environmental stewardship happening across Virginia. As we approach America’s 250th anniversary, the KVB Network is building the most visible cleanup record in Virginia’s history, proving that when communities come together, small acts add up to something extraordinary.

The KVB Network is live now. Scan the QR code to your right to find a cleanup near you or register your own.