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Keep Virginia Beautiful

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The mission at Keep Virginia Beautiful is to engage and unite Virginians to improve our natural and scenic environment. Our goals include becoming the leading statewide voice, providing a framework for improved communication and collaboration, cultivating and supporting sustainable programs, and engaging citizens by linking them to volunteer opportunities and information through these 5 impact areas.

KVB/Walmart’s Great Virginia State Park Clean-up

April 27, 2013 in beautification by Dawn Neher

69 local Walmart Volunteers showed their community spirit and great work ethics on April 17th.  They spent 5 hours on two clean-up/spruce-up projects at Pocahontas State Park and Powhatan State Park.  They cleared over 5 acres, spread nearly 40 yards of mulch, and placed a ton of straw over 2,500lbs of new grass seed.  On behalf of Keep Virginia Beautiful, the Virginia State Parks and the citizens of the Commonwealth, Thank You Walmart Volunteers!

 

30 Grants in 30 Days is Back!

April 20, 2013 in beautification by Dawn Neher

2013 GRANT SUBMISSIONS ARE NOW OPEN!

KVB is proud to bring back our very successful and highly anticipated “30 Grants in 30 Days” program.  We would like to thank our generous sponsor for 2013; Lowe’s Home Improvement.  Without them, these grants would not be possible!

The 2013 “30 Grants in 30 Days” program  is once again designed to help communities, schools, parks, neighborhoods, and civic groups battle Virginia’s environmental issues on the front lines.  These grants are categorized in 3 areas; (1) Litter Prevention, (2) Recycling, and (3) Beautification and Community Greening.  Thirty grants of $500 will be awarded to 30 geographically different areas around the Commonwealth within the 3 categories, to be dispersed amongst small to large communities, schools to universities, city parks to state parks, civic clubs to environmental groups.  These grants will be awarded in the 30 days of June.  Please fill out the grant application below.

Important Dates:

Application Deadline: May 15,2013

Applicants Notified: Starting May 31, 2013

Winners Announced Daily: June 1 through June 30, 2013

Grant Projected Completed By: October 31, 2013

Results Reported By: November 15, 2013

Categories:

  • Litter Prevention – Grants will awarded to parks, communities, government or non-profit entities that implement programs within targeted geographic boundaries in Virginia to reduce litter. Funding would support educational outreach materials,  and clean-up events.  The purpose of these grants is to support sustainable prevention and a measurable reduction of  litter within Virginia’s communities.
  • Recycling – Grants will be awarded to schools, parks, communities, government or non-profit entities that implement programs within targeted geographic boundaries in Virginia to reduce waste and increase recycling. Funding would support educational outreach materials, receptacles, and recycling launch events.  The purpose of these grants is to promote waste reduction and a measurable increase in reuse and recycling within Virginia’s communities.
  • Beautification and Community Greening - Grants will be awarded to schools, parks, communities, government or non-profit entities within targeted geographic boundaries in Virginia which support programs that beautify and clean including community gardens, restoring vacant lots, highway and shoreline enhancement, plantings, and graffiti abatement. Funding would support community clean-ups, revitalization projects, and sustainable neighborhood gardens.  The purpose of these grants is to support beautification efforts within Virginia’s communities.

 

2013 Sponsor

 

 

 

 

 

 

To apply for a “30 in 30″ Grant, http://www.keepvirginiabeautiful.org/outreach/grants/

Think of Us this Earth Day

April 18, 2013 in beautification by KVB

Are you ready for Earth Day?  Our home base is in Richmond, and there are two great events right across the river from each other.  There are other Earth Day festivities just outside of town, and we’ve heard of celebrations in Northern Virginia, Tidewater, the Shenandoah Valley, the Mountains…

It would seem that Virginia is excited about celebrating Earth Day and giving at least time and thought into how we can all do more to be better stewards of our planet and Keep Virginia Beautiful.

But can we suggest just a little bit more?

At Keep Virginia Beautiful, we don’t make anything or sell anything.  We’re kind of like Lloyd Dobler from Say Anything:

“I don’t want to sell anything, buy anything, or process anything as a career. I don’t want to sell anything bought or processed, or buy anything sold or processed, or process anything sold, bought, or processed, or repair anything sold, bought, or processed. You know, as a career, I don’t want to do that.”

But that doesn’t really pay the bills.

Our mission is to be the statewide voice for advocacy and communication in our impact areas of litter prevention, recycling, waste reduction, beautification and education.  We’ve designed this website and embraced the world of social media to help connect all of you and spread the message of keeping our Commonwealth beautiful.  We try to engage you in this process, and try to cultivate and support sustainable programs that can help us to achieve our goals.

Most often, this involves asking you to do a little something.  Clean a neighborhood or recycle something.  Paint a peeling playground or plant some trees.  Sometimes, we are able to provide seed money to help you start your own programs.  Sometimes we are able to offer recycling bins or litter bags or pocket ashtrays.  But again, we don’t sell anything, buy anything or process anything.  The money for these programs comes from generous corporate partners like Altria and Waste Management who feel that it’s their responsibility and the right thing to do to help to Keep Virginia Beautiful.

But we still need help paying the bills.

In order to continue our mission we need your help.  And there are a variety of ways that you can do that.  You can continue to perform your good works and keep spreading the good word.

But wait, there’s more…

2013 marks sixty years of Keep Virginia Beautiful, so to us, 60 is a pretty magic number.  It takes sixty seconds to step from the curb and pick up a discarded can.  One could plant a pretty good number of flowers in sixty minutes.  And we could buy several recycling bins with sixty dollars.  So pitch in!

There is no better time than now to Give 60.  Let Earth Day be the real impetus for your action to truly take shape.  Commit those seconds or pledge to spend an hour.  Catch your friends in a Beautiful Act and send us the pictures.  Think of us on your birthday as we celebrate ours and give $60.  Or $600.  Or just $6.  Join us at our Gala in October at the Virginia Museum of Fine Arts.  The proceeds from that fun party will help us to continue.

We would very much like to do more.  We added recycling bins to the Virginia State Parks.  How about to the schools and other public places?  We hand out pocket ashtrays and shopping bags when we go to events.  But there’s so much to do.  There are so many places that could use a community garden, and so many children that need to experience an outdoor classroom.

This is where you could come in and help us to Keep Virginia Beautiful.  Thanks for thinking about us.

A Drop in the Bucket

April 11, 2013 in beautification by KVB

Wyland MuralWe’re like many of you and gearing up for Earth Day.  What started as an environmental movement has become an organized day of celebration and awareness of all that is great and good about our Earth.  Did you ever wonder how it all got started?

Water.

Our environmental movement isn’t really a new idea.  It’s been around for generations.  Our father’s father’s fathers and grandmother’s mothers saw the need to protect our lands and water.  For most of us in America, this was the source of our food.  And it still is.  But the modern movement really arose from a disaster in 1969.  An oil platform off of the coast of Santa Barbara in Southern California experienced a catastrophic blow out, releasing almost 100,000 barrels of oil into the Pacific Ocean.  This then polluted the beaches and channels of the Southern California coast, and still ranks as the third worst ocean spill behind the 1989 Exxon Valdez spill in Alaska and the more recent Deepwater Horizon spill in the Gulf of Mexico.  Wisconsin Senator Gaylord Nelson saw the ravages of the spill and called for an environmental teach-in, and on April 22, 1970 over 20 million people took in the lesson.

Activism spurred by the original Earth Day led to the creation of the Environmental Protection Agency, the Clean Water Act, and began a very real and timely discussion of what we were doing to our waterways and how we could fix it.  It had only been a year since the Cuyahoga River in Ohio had experienced its most recent fire.

You read that right.  What was once the most polluted river in America would routinely burst into flames, burning off the toxic chemicals that laced it.

While our stewardship has expanded to include our air, the ground we walk on, replacing greenery, disposing of trash, and creating sustainable solutions to our lives, water has remained a focus of what we do.  The first big campaign for our parent organization, Keep America Beautiful, was the famous “Crying Indian” commercial, featuring a Native American, weeping as his canoe navigated a litter-strewn river.  Here in Virginia, water is a tremendous part of our natural heritage.  We have majestic rivers in the James, Shenandoah, Potomac and others.  Natural and man-made lakes dot our Commonwealth, providing drinking water, food, and hours of recreation.  Virginia is practically split by the Chesapeake Bay, the largest estuary in our country.  And we’re bordered on the East by miles upon miles of Atlantic Ocean coastline.

We recently met the folks at The Wyland Foundation.  Based in Irvine, California, they were created to “promote, protect, and preserve the world’s oceans, waterways, and marine life.”  Wyland Mural in NorfolkTheir founder, marine life artist Wyland, has painted over 100 life-sized marine wildlife murals, bringing awareness and education to people all over the world.  You may have seen one of his murals in Norfolk.  From their site:

  • Approximately 400 billion gallons of water are used in the United States per day.
  • American residents use about 100 gallons of water per day. At 50 gallons per day, residential Europeans use about half of the water that residential Americans use. And residents of sub-Saharan Africa use only 2-5 gallons of water per day.
  • The average faucet flows at a rate of 2 gallons per minute. You can save up to four gallons of water every morning by turning off the faucet while you brush your teeth.
  • A running toilet can waste up to 200 gallons of water per day.
  • At 1 drip per second, a faucet can leak 3,000 gallons per year.
  • Nearly one-half of the water used by Americans is used for thermoelectric power generation.

One of their current initiatives is the National Mayor’s Challenge for Water Conservation.  Running this entire month, it’s a contest between cities across the country to see who can be the most “water-wise.”  There’s a short list of steps that you can pledge to take, and at the end you’ll see how much water you’ll be saving and impacting.  Plugging in your home city will create a ranking of how your home town is doing.  As of this writing, Hampton and Virginia Beach were in the top-ten.  That includes every state and town where someone took the pledge.

So, nice work, Virginia!  Let’s see how many more Virginia towns we can put on the chart!  Click here to take the pledge.

Happy Birthday KVB…KVB turns 60 on 3/24!

March 18, 2013 in beautification by Dawn Neher

KVB TURNS 60!  How did we get here…

By the early 1950′s, Virginia’s roadways had become a dumping ground for people’s trash and the Commonwealth realized that it needed to find a solution to this ever growing problem.  Thus, in the spring of 1953, the national “Don’t Be a Litterbug” slogan was adopted and the Virginia Anti-Litterbug Council was formed.  The purpose of this organization was “to encourage the proper disposal of empty containers and all other forms of trash that mar Virginia highways, farms, and public places”.  By the end of that year, Keep America Beautiful (KAB) was incorporated to fight the litter problem on a national level.  KAB used the first major clean-up project developed by the VA Anti-Litterbug Council (the Culpeper District Project) as the testing ground and measuring stick for the nation.  In 1956, the VA Anti-Litterbug Council changed its name to Keep Virginia Beautiful (KVB) and became an official affiliate of KAB.  During the next several years and throughout its history, KVB has expanded its efforts to include educating the public, media publicity, and local clean-up campaigns.

In 1960, KVB established a Board of Trustees to assist the President in determining and carrying out the policies and programs of the organization.  A new educational campaign, “The Governor’s Program to Keep Virginia Beautiful” and new stricter anti-litter enforcement statutes were adopted.  By 1965, KVB created a system of annual awards to cities, counties and towns for “outstanding achievement in the field of litter prevention”.  As the 70′s arrived, KVB, equipped with a full-time executive director and secretary, began to consider the need for total environmental improvements throughout the Commonwealth.  Armed with the support of other water and air pollution groups, as well as many local businesses, the State Health Dept. and the Commission of Game and Inland Fisheries, KVB embarked on a vigorous campaign to clean-up Virginia’s waterways and establish 56 sanitary landfills (while closing 33 unauthorized dumpsites).  KVB continued to receive state and national awards for its sustained superior achievements in its environmental programs and anti-litter campaigns, gaining prestige, support and national acclaim.  In 1976, the Virginia General Assembly passed the Virginia Litter Control Act to help implement and fund the Division of Litter Control (DLC).  DLC helped establish a grants program to localities for education, control, prevention and elimination of litter.  The DLC and KVB worked together to promote anti-litter campaigns and create the Clean Virginia Awards.

By 1980, 68% of VA localities had implemented some form of the DLC/KVB anti-litter model.  KVB had earned every major award and had become “the finest state effort in America!” according to the President of KAB.  Again, KVB’s Board sought to expand its role which resulted in several new programs; college and university litter control, Certificate of Recognition for litter-free businesses, and Keep Virginia Beautiful Landscape excellence awards.

The 1990′s saw the annual presence of KVB at the State Fair of Virginia, continuation of Landscape Excellence awards, and renewed energy to prevent roadside litter prevention. Cigarette Litter became the most common type of roadside litter and the national Cigarette Litter Prevention Programs began to take shape in the Commonwealth.

There was also a national shift created to emphasize recycling and the important role it plays in litter prevention and waste reduction.  Throughout the 90′s, VA Governors recognized the importance of “Keeping Virginia Beautiful” and proclaimed the first week in April, “Keep Virginia Beautiful Week”, to encourage litter pick-ups, recycling events, and community beautification efforts.

With the start of the millenium, KVB was going through changes as an organization and its effectiveness as mainly a volunteer run group.  As the decade progressed, the “need” for a strong voice in Virginia was becoming more apparent.  A Steering Committee of key stakeholders representing litter prevention, recycling, beautification and environmental education started to have informal conversations.   A capacity-building grant from the Altria Group in Richmond helped spearhead the efforts.  The result in 2009 was the completion of a process to launch a three year strategic plan for addressing important needs and goals for Virginia. The first year of work on this ambitious Keep Virginia Beautiful Strategic Plan has been completed, and much has been accomplished.  A new board of directors comprised of 18 individuals has come together to help take the next steps to move the plan even farther toward reaching our overall mission:  To engage and unite Virginians to improve our natural and scenic environments.   Michael G. Baum was hired as Executive Director in March of 2010.

KVB Executive Directors, Through the Years

  • Paul Sanders 1969-1982
  • Earl Shiflet 1982-1995
  • John S. Bailey 1995-1996
  • Robert Hundley 1996-2010
  • Michael Baum 2010-present

KVB Presidents of the Board of Directors, Through the Years

  • A.B. Burton 1955-1961
  • W. Calvin Falwell 1961-1963
  • Iva Massie 1963-1967
  • Earl Shiflet 1967-1973
  • Giles Miller 1973-1979
  • Brooks George 1979-1983
  • John Adams 1983-1985
  • Maurice Rowe 1985-2009
  • Alisia Rudd 2010-2012
  • Kim Hynes 2012-present

 

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